Synthetic data
All sessions

s-0686

Simulated shopper

Oct 20, 2026, 6:09 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 13 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 353sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 457sViewed Cairn LowViewed a product pageNo clear doubt 45%
  5. 51m 21sImage 1 · Cairn LowViewed a product imageNo clear doubt 68%
  6. 61m 31sImage 2 · Cairn LowViewed a product imageNo clear doubt 67%
  7. 71m 37sOpened reviews · Cairn LowOpened reviewsNo clear doubt 38%
  8. 81m 46sSize 11 · Cairn LowSelected a sizeFit 77%
  9. 92m 14sSearch “merino”Searched the catalogFit 61%
  10. 102m 28sOpened reviews · Cairn LowOpened reviewsFit 81%
  11. 112m 41sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 74%
  12. 122m 51sAdded to cart · Cairn LowAdded to cartSuitability 74%
  13. 3m 21sLeft the store

Final guess

Suitability74%
Fit
23%
Suitability
74%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.