Synthetic data
All sessions

s-0687

Simulated shopper

Oct 20, 2026, 11:21 PM UTC · mobile · email · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 01sDelivery check · ZIP 54490Checked delivery date by ZIPDelivery 65%
  3. 31m 18sSize 10.5 · Talus TrailSelected a sizeDelivery 42%
  4. 41m 41sAdded to cart · Talus TrailAdded to cartDelivery 42%
  5. 52m 02sExpanded returns · Talus TrailExpanded returns policyDelivery 51%
  6. 62m 23sImage 1 · Talus TrailViewed a product imageFit 44%
  7. 72m 49sExpanded shipping · Talus TrailExpanded shipping info→ the store shows Delivery Promise hereDelivery 84%
  8. 83m 03sBrowsed catalogBrowsed the catalogDelivery 78%
  9. 93m 09sImage 2 · Talus TrailViewed a product imageDelivery 56%
  10. 103m 17sOpened reviews · Talus TrailOpened reviewsDelivery 64%
  11. 3m 43sLeft the store

Final guess

Delivery64%
Fit
14%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
64%
Choice
<1%
No clear doubt
22%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.