Synthetic data
All sessions

s-0691

Simulated shopper

Oct 24, 2026, 2:44 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 212sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 331sDelivery check · ZIP 25784Checked delivery date by ZIPDelivery 79%
  4. 441sDelivery check · ZIP 89487Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  5. 544sOpened reviews · Cairn MidOpened reviewsDelivery 98%
  6. 61m 13sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  7. 71m 48sDelivery check · ZIP 19854Checked delivery date by ZIPDelivery >99%
  8. 82m 13sDelivery check · ZIP 34886Checked delivery date by ZIPDelivery >99%
  9. 92m 52sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 103m 04sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  11. 113m 13sDelivery check · ZIP 28702Checked delivery date by ZIPDelivery >99%
  12. 123m 42sImage 1 · Cairn MidViewed a product imageDelivery >99%
  13. 3m 48sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Expanded shipping info ×313.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.