Synthetic data
All sessions

s-0692

Simulated shopper

Oct 22, 2026, 11:34 PM UTC · desktop · email · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Talus TrailViewed a product pageChoice 23%
  2. 247sDelivery check · ZIP 30055Checked delivery date by ZIPDelivery 65%
  3. 352sDelivery check · ZIP 68820Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  4. 41m 12sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  5. 51m 29sSorted: ratingRe-sorted the catalogDelivery 99%
  6. 61m 34sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  7. 2m 02sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.