Synthetic data
All sessions

s-0695

Simulated shopper

Oct 29, 2026, 10:38 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 13sViewed Cairn MidViewed a product pageNo clear doubt 69%
  4. 41m 28sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierChoice 58%
  5. 51m 41sViewed Squall 2.5LViewed a product pageChoice 59%
  6. 61m 51sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 72%
  7. 72m 23sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 61%
  8. 82m 27sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 87%
  9. 92m 34sAdded to cart · Squall 2.5LAdded to cartDurability 87%
  10. 102m 57sViewed cartViewed cart (saw shipping cost)Durability 91%
  11. 113m 09sCheckout startedStarted checkoutDurability 91%
  12. 3m 31sPurchased

Final guess

Durability91%
Fit
<1%
Suitability
<1%
Durability
91%
Value
1%
Delivery
<1%
Choice
7%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.