Synthetic data
All sessions

s-0696

Simulated shopper

Oct 20, 2026, 8:10 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 237sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 16sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  4. 41m 19sSize guide · Squall 2.5LOpened the size guideFit 44%
  5. 51m 28sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  6. 61m 45sSize XXL · Squall 2.5LSelected a sizeNo clear doubt 52%
  7. 2m 14sLeft the store

Final guess

No clear doubt52%
Fit
44%
Suitability
1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
2%
No clear doubt
52%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.