Synthetic data
All sessions

s-0698

Simulated shopper

Oct 30, 2026, 7:36 PM UTC · mobile · email · Squall 2.5L Rain Shell · 13 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 11sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  4. 41m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 52m 25sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 40sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  7. 72m 59sViewed Merino 200Viewed a product pageSuitability >99%
  8. 83m 20sImage 2 · Merino 200Viewed a product imageSuitability >99%
  9. 93m 36sImage 3 · Merino 200Viewed a product imageSuitability >99%
  10. 103m 57sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  11. 114m 25sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 124m 51sCheckout startedStarted checkoutSuitability >99%
  13. 5m 04sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.