Synthetic data
All sessions

s-0701

Simulated shopper

Oct 23, 2026, 8:40 AM UTC · mobile · search ads · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 23sSearch “headlamp”Searched the catalogNo clear doubt 61%
  4. 41m 55sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  5. 52m 17sViewed Ridgeback 38LViewed a product pageNo clear doubt 87%
  6. 62m 33sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 87%
  7. 72m 57sSorted: price descRe-sorted the catalogNo clear doubt 96%
  8. 83m 18sBrowsed catalogBrowsed the catalogNo clear doubt 98%
  9. 3m 36sLeft the store

Final guess

No clear doubt98%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
98%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.