Synthetic data
All sessions

s-0702

Simulated shopper

Oct 20, 2026, 1:01 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 07sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 38sOpened reviews · Cairn LowOpened reviewsNo clear doubt 34%
  5. 52m 09sReviews filtered: fitFiltered reviews by fitFit 91%
  6. 62m 28sImage 2 · Cairn LowViewed a product imageFit 92%
  7. 73m 00sSize 9 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 99%
  8. 83m 13sImage 3 · Cairn LowViewed a product imageFit 99%
  9. 93m 36sAdded to cart · Cairn LowAdded to cartFit 99%
  10. 104m 00sViewed cartViewed cart (saw shipping cost)Fit 99%
  11. 114m 07sCheckout startedStarted checkoutFit 99%
  12. 4m 21sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.