Synthetic data
All sessions

s-0703

Simulated shopper

Oct 24, 2026, 7:23 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 15sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 29sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 52m 01sAdded to cart · Squall 2.5LAdded to cartValue 89%
  6. 62m 16sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 98%
  7. 72m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 33sSearch “discount code”Searched for deals / priceValue >99%
  9. 92m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 13sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 3m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.