Synthetic data
All sessions

s-0704

Simulated shopper

Oct 29, 2026, 11:02 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 256sDelivery check · ZIP 65369Checked delivery date by ZIPDelivery 68%
  3. 31m 33sAdded to cart · Cairn MidAdded to cartDelivery 68%
  4. 42m 05sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 89%
  5. 52m 43sDelivery check · ZIP 44284Checked delivery date by ZIPDelivery 99%
  6. 62m 55sOpened reviews · Cairn MidOpened reviewsDelivery 99%
  7. 73m 35sReviews filtered: fitFiltered reviews by fitDelivery 94%
  8. 84m 01sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 94m 13sCheckout startedStarted checkoutDelivery 99%
  10. 4m 41sPurchased

Final guess

Delivery99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.