Synthetic data
All sessions

s-0705

Simulated shopper

Oct 31, 2026, 5:20 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 248sViewed Cairn MidViewed a product pageNo clear doubt 50%
  3. 31m 23sViewed Squall ProViewed a product pageNo clear doubt 62%
  4. 41m 44sViewed Merino 200Viewed a product pageNo clear doubt 72%
  5. 52m 20sImage 1 · Merino 200Viewed a product imageNo clear doubt 77%
  6. 62m 29sSearch “boots”Searched the catalogNo clear doubt 91%
  7. 72m 52sImage 2 · Merino 200Viewed a product imageNo clear doubt 95%
  8. 3m 02sLeft the store

Final guess

No clear doubt95%
Fit
2%
Suitability
1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
95%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.