Synthetic data
All sessions

s-0706

Simulated shopper

Oct 24, 2026, 5:15 PM UTC · desktop · organic · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 356sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 26sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  5. 51m 41sOpened reviews · Ridgeback 38LOpened reviewsSuitability 50%
  6. 62m 20sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 35sSize guide · Ridgeback 38LOpened the size guideSuitability 96%
  8. 83m 11sOpened reviews · Ridgeback 38LOpened reviewsSuitability 98%
  9. 93m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 03sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  11. 114m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 35sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  13. 134m 54sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  14. 145m 00sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  15. 5m 07sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.