Synthetic data
All sessions

s-0707

Simulated shopper

Oct 27, 2026, 3:40 AM UTC · desktop · paid social · Squall Pro 3L Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall ProViewed a product pageChoice 29%
  2. 258sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 35sReviews filtered: valueFiltered reviews by valueValue 90%
  4. 42m 15sImage 1 · Squall ProViewed a product imageValue 78%
  5. 52m 19sOpened reviews · Squall ProOpened reviewsValue 76%
  6. 62m 27sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  7. 72m 32sImage 2 · Squall ProViewed a product imageValue 96%
  8. 82m 42sBrowsed catalogBrowsed the catalogValue 97%
  9. 93m 06sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 12sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  11. 113m 18sSize M · Squall 2.5LSelected a sizeValue >99%
  12. 123m 38sBrowsed catalogBrowsed the catalogValue 99%
  13. 134m 15sSorted: price ascSorted by lowest priceValue >99%
  14. 144m 39sImage 3 · Squall 2.5LViewed a product imageValue 99%
  15. 155m 04sAdded to cart · Squall 2.5LAdded to cartValue 99%
  16. 165m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 17sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  18. 6m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.