Synthetic data
All sessions

s-0708

Simulated shopper

Oct 22, 2026, 9:52 AM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 256sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 24sOpened reviews · Ridgeback 48LOpened reviewsFit 35%
  4. 41m 39sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  5. 51m 58sOpened reviews · Ridgeback 48LOpened reviewsSuitability 96%
  6. 62m 29sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 54sViewed Driftwood 2PViewed a product pageSuitability >99%
  8. 83m 27sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  9. 93m 39sCompare + Driftwood 2PAdded a product to compareSuitability >99%
  10. 103m 42sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  11. 113m 49sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 57sImage 1 · Driftwood 2PViewed a product imageSuitability >99%
  13. 134m 01sImage 2 · Driftwood 2PViewed a product imageSuitability >99%
  14. 4m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.