Synthetic data
All sessions

s-0710

Simulated shopper

Oct 20, 2026, 10:58 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 354sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 36%
  4. 41m 05sViewed cartViewed cart (saw shipping cost)Value 67%
  5. 51m 17sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 99%
  6. 61m 29sExpanded specs · Squall 2.5LExpanded technical specsValue 95%
  7. 71m 57sExpanded returns · Squall 2.5LExpanded returns policyValue 87%
  8. 82m 28sExpanded returns · Squall 2.5LExpanded returns policyValue 52%
  9. 92m 49sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 93%
  10. 102m 53sOpened reviews · Squall 2.5LOpened reviewsDelivery 91%
  11. 113m 02sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 123m 35sSearch “discount code”Searched for deals / priceDelivery 97%
  13. 134m 04sSearch “boots”Searched the catalogDelivery 98%
  14. 144m 15sAdded to cart · Squall 2.5LAdded to cartDelivery 98%
  15. 154m 27sViewed cartViewed cart (saw shipping cost)Delivery 98%
  16. 165m 05sRemoved from cart · Squall 2.5LRemoved from cartDelivery 63%
  17. 5m 34sLeft the store

Final guess

Delivery63%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
37%
Delivery
63%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.