Synthetic data
All sessions

s-0711

Simulated shopper

Oct 22, 2026, 1:26 AM UTC · mobile · email · Ridgeback 48L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 244sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 00sExpanded returns · Ridgeback 48LExpanded returns policyChoice 70%
  4. 41m 22sOpened reviews · Ridgeback 48LOpened reviewsChoice 53%
  5. 51m 30sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 68%
  6. 1m 47sLeft the store

Final guess

Delivery68%
Fit
14%
Suitability
<1%
Durability
2%
Value
2%
Delivery
68%
Choice
12%
No clear doubt
1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.