Synthetic data
All sessions

s-0713

Simulated shopper

Oct 25, 2026, 7:09 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 241sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 354sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 12sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  5. 51m 30sBrowsed catalogBrowsed the catalogValue 99%
  6. 61m 38sSorted: price ascSorted by lowest priceValue >99%
  7. 72m 05sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 82m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 03sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  10. 103m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 3m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.