Synthetic data
All sessions

s-0715

Simulated shopper

Oct 31, 2026, 6:52 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 257sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 37sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 42m 08sOpened reviews · Cairn MidOpened reviewsValue 39%
  5. 52m 47sExpanded specs · Cairn MidExpanded technical specsSuitability 42%
  6. 63m 10sDelivery check · ZIP 53041Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 81%
  7. 73m 14sViewed cartViewed cart (saw shipping cost)Delivery 91%
  8. 83m 39sCheckout startedStarted checkoutDelivery 91%
  9. 4m 07sPurchased

Final guess

Delivery91%
Fit
1%
Suitability
2%
Durability
1%
Value
5%
Delivery
91%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.