Synthetic data
All sessions

s-0716

Simulated shopper

Oct 21, 2026, 11:53 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 20 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 06sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 31m 43sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 66%
  4. 42m 03sCompare + Talus TrailAdded a product to compareChoice 96%
  5. 52m 13sOpened reviews · Cairn MidOpened reviewsChoice 89%
  6. 62m 42sBrowsed catalogBrowsed the catalogChoice 83%
  7. 73m 16sViewed Cairn LowViewed a product page · Switched to a similar productChoice 97%
  8. 83m 50sExpanded specs · Cairn LowExpanded technical specsChoice 99%
  9. 94m 02sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 104m 15sCompare + Talus TrailAdded a product to compareChoice >99%
  11. 114m 49sBrowsed catalogBrowsed the catalogChoice >99%
  12. 125m 08sCompare + Cairn LowAdded a product to compareChoice >99%
  13. 135m 29sCompare + Cairn MidAdded a product to compareChoice >99%
  14. 145m 43sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  15. 155m 58sCompare + Cairn LowAdded a product to compareChoice >99%
  16. 166m 22sCompare + Talus TrailAdded a product to compareChoice >99%
  17. 176m 32sAdded to cart · Cairn MidAdded to cartChoice >99%
  18. 186m 58sViewed cartViewed cart (saw shipping cost)Choice >99%
  19. 197m 04sCheckout startedStarted checkoutChoice >99%
  20. 7m 19sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×811.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.