Synthetic data
All sessions

s-0717

Simulated shopper

Oct 30, 2026, 2:33 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall ProViewed a product pageChoice 29%
  2. 252sViewed Merino 200Viewed a product pageChoice 36%
  3. 31m 16sImage 1 · Merino 200Viewed a product imageNo clear doubt 52%
  4. 41m 34sOpened reviews · Merino 200Opened reviewsFit 28%
  5. 51m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability 90%
  6. 62m 26sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 73m 01sDelivery check · ZIP 41311Checked delivery date by ZIPSuitability 96%
  8. 83m 39sExpanded specs · Merino 200Expanded technical specsSuitability 99%
  9. 94m 05sExpanded returns · Merino 200Expanded returns policySuitability 97%
  10. 4m 14sLeft the store

Final guess

Suitability97%
Fit
<1%
Suitability
97%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.