Synthetic data
All sessions

s-0718

Simulated shopper

Oct 27, 2026, 12:51 PM UTC · desktop · email · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 211sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 338sExpanded specs · Merino 200Expanded technical specsSuitability 47%
  4. 41m 16sOpened reviews · Merino 200Opened reviewsSuitability 57%
  5. 51m 40sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 03sOpened reviews · Merino 200Opened reviewsSuitability 99%
  7. 72m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 45sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  9. 93m 19sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  10. 103m 31sOpened reviews · Merino 200Opened reviewsSuitability >99%
  11. 114m 11sImage 1 · Merino 200Viewed a product imageSuitability >99%
  12. 124m 38sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  13. 134m 56sImage 2 · Merino 200Viewed a product imageSuitability >99%
  14. 5m 08sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.