Synthetic data
All sessions

s-0719

Simulated shopper

Oct 22, 2026, 10:32 PM UTC · desktop · search ads · Lumen 400 Headlamp · 12 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 21sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 33sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 72%
  5. 51m 51sImage 2 · Lumen 400Viewed a product imageNo clear doubt 82%
  6. 62m 31sOpened reviews · Lumen 400Opened reviewsNo clear doubt 54%
  7. 72m 40sCompare + Lumen 400Added a product to compare→ the store shows Built-For Answer hereSuitability 81%
  8. 83m 04sImage 3 · Lumen 400Viewed a product imageSuitability 79%
  9. 93m 10sImage 4 · Lumen 400Viewed a product image · Inspected 4+ images closelyNo clear doubt 66%
  10. 103m 40sOpened reviews · Lumen 400Opened reviewsSuitability 66%
  11. 114m 02sAdded to cart · Lumen 400Added to cartSuitability 66%
  12. 4m 20sLeft the store

Final guess

Suitability66%
Fit
<1%
Suitability
66%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
32%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×41.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.