All sessions
s-0721
Simulated shopperOct 20, 2026, 11:07 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 03sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 27sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 43%
- 41m 44sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 63%
- 1m 51sLeft the store
Final guess
No clear doubt63%
Fit
2%
Suitability
11%
Durability
17%
Value
1%
Delivery
3%
Choice
3%
No clear doubt
63%
Why no clear doubthow much likelier
- Browsed the catalog2.3×
- Viewed a product page1.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.