Synthetic data
All sessions

s-0722

Simulated shopper

Oct 31, 2026, 4:44 AM UTC · desktop · organic · Kettle Ti Stove Kit · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 341sSearch “winter hiking boots”Searched for a use-case or specSuitability 73%
  4. 458sExpanded warranty · Kettle TiExpanded warrantySuitability 59%
  5. 51m 28sOpened reviews · Kettle TiOpened reviews→ the store shows Built-For Answer hereSuitability 71%
  6. 61m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability 94%
  7. 71m 49sExpanded specs · Kettle TiExpanded technical specsDurability 57%
  8. 82m 13sImage 1 · Kettle TiViewed a product imageSuitability 51%
  9. 92m 28sExpanded returns · Kettle TiExpanded returns policyDurability 80%
  10. 102m 56sBrowsed catalogBrowsed the catalogDurability 78%
  11. 113m 29sSearch “tent”Searched the catalogDurability 78%
  12. 123m 46sSearch “warranty”Searched for durability / warrantyDurability 99%
  13. 134m 01sOpened reviews · Kettle TiOpened reviewsDurability 99%
  14. 144m 37sExpanded materials · Kettle TiExpanded materialsDurability >99%
  15. 5m 07sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.