Synthetic data
All sessions

s-0723

Simulated shopper

Oct 21, 2026, 7:05 PM UTC · desktop · paid social · Talus Trail Runner · 15 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 254sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 33sImage 2 · Talus TrailViewed a product imageNo clear doubt 48%
  4. 42m 09sImage 3 · Talus TrailViewed a product imageNo clear doubt 64%
  5. 52m 45sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 47%
  6. 63m 20sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 68%
  7. 73m 31sOpened reviews · Talus TrailOpened reviewsSuitability 49%
  8. 83m 50sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 95%
  9. 94m 16sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  10. 104m 45sImage 4 · Talus TrailViewed a product image · Inspected 4+ images closelyDurability 99%
  11. 115m 25sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  12. 125m 54sImage 5 · Talus TrailViewed a product imageDurability >99%
  13. 136m 07sExpanded materials · Talus TrailExpanded materialsDurability >99%
  14. 146m 23sAdded to cart · Talus TrailAdded to cartDurability >99%
  15. 6m 53sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.