Synthetic data
All sessions

s-0724

Simulated shopper

Oct 22, 2026, 11:50 PM UTC · mobile · organic · Talus Trail Runner · 19 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 27sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 50sSearch “jacket”Searched the catalogNo clear doubt 77%
  5. 52m 23sAdded to cart · Talus TrailAdded to cartNo clear doubt 77%
  6. 62m 49sViewed cartViewed cart (saw shipping cost)No clear doubt 45%
  7. 72m 59sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 92%
  8. 83m 15sBrowsed catalogBrowsed the catalogValue 94%
  9. 93m 40sSorted: price ascSorted by lowest priceValue 99%
  10. 103m 58sCompare + Talus TrailAdded a product to compareValue >99%
  11. 114m 30sCompare + Cairn LowAdded a product to compareValue >99%
  12. 124m 53sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  13. 134m 58sBrowsed catalogBrowsed the catalogValue 99%
  14. 145m 10sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 37sAdded to cart · Cairn LowAdded to cartValue >99%
  16. 166m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 30sRemoved from cart · Cairn LowRemoved from cartValue >99%
  18. 186m 54sAdded to cart · Talus TrailAdded to cartValue >99%
  19. 7m 08sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.