Synthetic data
All sessions

s-0725

Simulated shopper

Oct 23, 2026, 8:48 PM UTC · mobile · email · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 332sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 38%
  4. 41m 01sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 60%
  5. 51m 09sOpened reviews · Ridgeback 48LOpened reviewsSuitability 85%
  6. 61m 49sCompare + Ridgeback 48LAdded a product to compareSuitability 73%
  7. 72m 17sCompare + Ridgeback 38LAdded a product to compareChoice 66%
  8. 82m 45sBrowsed catalogBrowsed the catalogChoice 62%
  9. 93m 07sCompare + Ridgeback 48LAdded a product to compareChoice 90%
  10. 103m 19sCompare + Ridgeback 38LAdded a product to compareChoice 98%
  11. 3m 36sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.