Synthetic data
All sessions

s-0726

Simulated shopper

Nov 2, 2026, 2:07 PM UTC · mobile · paid social · Lumen 400 Headlamp · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 16sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 24sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 47sViewed Cairn MidViewed a product pageNo clear doubt 45%
  5. 1m 59sLeft the store

Final guess

No clear doubt45%
Fit
2%
Suitability
14%
Durability
9%
Value
17%
Delivery
10%
Choice
4%
No clear doubt
45%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.