Synthetic data
All sessions

s-0727

Simulated shopper

Nov 1, 2026, 6:24 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 232sExpanded warranty · Squall 2.5LExpanded warrantyDurability 47%
  3. 31m 07sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 48%
  4. 41m 45sOpened reviews · Squall 2.5LOpened reviewsDurability 60%
  5. 52m 10sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 90%
  6. 62m 31sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  7. 72m 43sImage 2 · Squall 2.5LViewed a product imageSuitability 99%
  8. 83m 01sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  9. 93m 10sImage 3 · Squall 2.5LViewed a product imageSuitability >99%
  10. 103m 41sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  11. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.