Synthetic data
All sessions

s-0729

Simulated shopper

Oct 29, 2026, 11:05 AM UTC · desktop · email · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 243sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 22sSearch “merino”Searched the catalogNo clear doubt 64%
  4. 41m 38sViewed Emberline 20°FViewed a product pageNo clear doubt 75%
  5. 51m 55sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 57%
  6. 62m 15sReviews filtered: durabilityFiltered reviews by durabilityDurability 91%
  7. 72m 41sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 98%
  8. 83m 12sExpanded materials · Emberline 20°FExpanded materialsDurability 99%
  9. 93m 42sExpanded returns · Emberline 20°FExpanded returns policyDurability >99%
  10. 104m 06sAdded to cart · Emberline 20°FAdded to cartDurability >99%
  11. 4m 21sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.