All sessions
s-0730
Simulated shopperOct 30, 2026, 9:44 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 127sViewed Merino 200Viewed a product pageFit 22%
- 21m 07sCompare + Merino 200Added a product to compareChoice 44%
- 31m 47sSearch “jacket”Searched the catalogChoice 42%
- 41m 51sBrowsed catalogBrowsed the catalogValue 33%
- 52m 27sImage 1 · Merino 200Viewed a product imageNo clear doubt 34%
- 62m 59sOpened reviews · Merino 200Opened reviewsSuitability 26%
- 3m 22sLeft the store
Final guess
Suitability26%
Fit
14%
Suitability
26%
Durability
9%
Value
19%
Delivery
1%
Choice
14%
No clear doubt
17%
Why suitabilityhow much likelier
- Opened reviews1.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.