Synthetic data
All sessions

s-0731

Simulated shopper

Oct 28, 2026, 1:20 AM UTC · desktop · organic · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 232sSearch “delivery time”Searched for shipping / deliveryDelivery 86%
  3. 342sOpened reviews · Kettle TiOpened reviewsDelivery 81%
  4. 41m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 89%
  5. 51m 28sBrowsed catalogBrowsed the catalogSuitability 87%
  6. 61m 36sBrowsed catalogBrowsed the catalogSuitability 84%
  7. 71m 51sImage 1 · Kettle TiViewed a product imageSuitability 90%
  8. 81m 56sExpanded specs · Kettle TiExpanded technical specsSuitability 99%
  9. 2m 02sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.