Synthetic data
All sessions

s-0732

Simulated shopper

Nov 2, 2026, 2:28 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 14sReviews filtered: fitFiltered reviews by fitFit 70%
  4. 41m 21sDelivery check · ZIP 25338Checked delivery date by ZIPFit 52%
  5. 51m 47sAdded to cart · Squall 2.5LAdded to cartFit 52%
  6. 62m 15sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 66%
  7. 72m 22sPromo field focusedClicked into the promo-code fieldValue 59%
  8. 82m 38sSize guide · Squall 2.5LOpened the size guideValue 49%
  9. 2m 49sLeft the store

Final guess

Value49%
Fit
19%
Suitability
<1%
Durability
1%
Value
49%
Delivery
31%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.