Synthetic data
All sessions

s-0733

Simulated shopper

Oct 20, 2026, 9:09 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 247sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 27sOpened reviews · Cairn MidOpened reviewsFit 44%
  4. 41m 49sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  5. 52m 22sOpened reviews · Cairn MidOpened reviewsSuitability 93%
  6. 62m 40sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 01sViewed Talus TrailViewed a product pageSuitability >99%
  8. 3m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.