Synthetic data
All sessions

s-0734

Simulated shopper

Oct 22, 2026, 3:08 PM UTC · mobile · paid social · Talus Trail Runner · 18 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 223sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 359sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 02sCompare + Talus TrailAdded a product to compareChoice 58%
  5. 51m 18sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  6. 61m 45sOpened reviews · Talus TrailOpened reviewsChoice 70%
  7. 72m 14sImage 1 · Talus TrailViewed a product imageChoice 62%
  8. 82m 32sOpened reviews · Talus TrailOpened reviewsSuitability 69%
  9. 92m 53sOpened reviews · Talus TrailOpened reviewsSuitability 89%
  10. 103m 09sOpened reviews · Talus TrailOpened reviewsSuitability 97%
  11. 113m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 05sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  13. 134m 21sImage 2 · Talus TrailViewed a product imageSuitability >99%
  14. 144m 27sImage 3 · Talus TrailViewed a product imageSuitability >99%
  15. 154m 33sAdded to cart · Talus TrailAdded to cartSuitability >99%
  16. 164m 46sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 175m 04sCheckout startedStarted checkoutSuitability >99%
  18. 5m 27sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.