Synthetic data
All sessions

s-0735

Simulated shopper

Oct 23, 2026, 8:02 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 25sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 39%
  4. 41m 32sOpened reviews · Cairn LowOpened reviewsFit 42%
  5. 52m 04sReviews filtered: fitFiltered reviews by fitFit 95%
  6. 62m 25sOpened reviews · Cairn LowOpened reviewsFit 96%
  7. 72m 34sImage 1 · Cairn LowViewed a product imageFit 97%
  8. 83m 03sExpanded returns · Cairn LowExpanded returns policyFit 98%
  9. 93m 37sOpened reviews · Cairn LowOpened reviewsFit 98%
  10. 103m 45sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  11. 114m 01sSize 9.5 · Cairn LowSelected a sizeFit >99%
  12. 124m 36sExpanded specs · Cairn LowExpanded technical specsFit >99%
  13. 4m 46sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.