Synthetic data
All sessions

s-0736

Simulated shopper

Oct 30, 2026, 2:00 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 213sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 331sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 447sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 88%
  5. 555sImage 1 · Merino 200Viewed a product imageDurability 77%
  6. 61m 33sOpened reviews · Merino 200Opened reviewsDurability 93%
  7. 71m 56sImage 2 · Merino 200Viewed a product imageDurability 85%
  8. 81m 59sExpanded warranty · Merino 200Expanded warrantyDurability 97%
  9. 2m 11sLeft the store

Final guess

Durability97%
Fit
<1%
Suitability
<1%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.