Synthetic data
All sessions

s-0738

Simulated shopper

Oct 28, 2026, 5:30 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 258sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 24sSize guide · Cairn MidOpened the size guideFit 87%
  4. 42m 00sOpened reviews · Cairn MidOpened reviewsFit 93%
  5. 52m 38sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 99%
  6. 63m 00sViewed Talus TrailViewed a product pageFit 99%
  7. 73m 11sExpanded materials · Talus TrailExpanded materialsFit 98%
  8. 83m 21sOpened reviews · Talus TrailOpened reviewsFit 99%
  9. 93m 27sAdded to cart · Cairn MidAdded to cartFit 99%
  10. 3m 57sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.