Synthetic data
All sessions

s-0739

Simulated shopper

Oct 25, 2026, 5:46 AM UTC · desktop · paid social · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall ProViewed a product pageValue 34%
  3. 31m 03sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 61%
  4. 41m 30sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Decision Helper hereChoice 64%
  5. 51m 35sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 58sImage 1 · Squall ProViewed a product imageChoice >99%
  7. 72m 05sViewed Ridgeback 38LViewed a product pageChoice >99%
  8. 82m 38sExpanded materials · Ridgeback 38LExpanded materialsChoice 98%
  9. 92m 55sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  10. 103m 22sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 113m 36sOpened comparisonOpened the comparisonChoice >99%
  12. 123m 44sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  13. 134m 07sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 4m 27sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.