Synthetic data
All sessions

s-0741

Simulated shopper

Oct 28, 2026, 12:11 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 252sSize 9 · Cairn MidSelected a sizeFit 81%
  3. 31m 15sOpened reviews · Cairn MidOpened reviewsFit 90%
  4. 41m 19sSize 9.5 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  5. 51m 34sSize 9 · Cairn MidChanged size selectionFit >99%
  6. 62m 02sSize guide · Cairn MidOpened the size guideFit >99%
  7. 72m 29sSize guide · Cairn MidRe-opened the size guideFit >99%
  8. 83m 06sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 93m 40sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 103m 56sSize guide · Cairn MidRe-opened the size guideFit >99%
  11. 4m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.