Synthetic data
All sessions

s-0742

Simulated shopper

Oct 29, 2026, 3:23 AM UTC · desktop · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 234sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 343sViewed Talus TrailViewed a product pageDelivery 51%
  4. 456sImage 1 · Talus TrailViewed a product imageNo clear doubt 66%
  5. 51m 21sOpened reviews · Talus TrailOpened reviewsNo clear doubt 31%
  6. 61m 55sReviews filtered: valueFiltered reviews by valueDelivery 32%
  7. 2m 14sLeft the store

Final guess

Delivery32%
Fit
3%
Suitability
10%
Durability
6%
Value
23%
Delivery
32%
Choice
2%
No clear doubt
23%
Why deliveryhow much likelier
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.