All sessions
s-0743
Simulated shopperOct 21, 2026, 8:51 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 15sViewed Squall 2.5LViewed a product pageChoice 27%
- 219sViewed Merino 200Viewed a product pageChoice 33%
- 343sSearch “cairn mid vs low”Searched to compare optionsChoice 95%
- 449sExpanded specs · Merino 200Expanded technical specsChoice 79%
- 1m 08sLeft the store
Final guess
Choice79%
Fit
1%
Suitability
4%
Durability
4%
Value
1%
Delivery
<1%
Choice
79%
No clear doubt
12%
Why choicehow much likelier
- Searched to compare options39.5×
- Viewed a product page ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.