Synthetic data
All sessions

s-0744

Simulated shopper

Nov 2, 2026, 2:14 PM UTC · desktop · email · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sDelivery check · ZIP 98131Checked delivery date by ZIPDelivery 74%
  3. 351sAdded to cart · Lumen 400Added to cartDelivery 74%
  4. 41m 28sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 92%
  5. 51m 40sExpanded specs · Lumen 400Expanded technical specsDelivery 86%
  6. 62m 07sViewed cartViewed cart (saw shipping cost)Delivery 94%
  7. 72m 11sViewed cartViewed cart (saw shipping cost)Delivery 95%
  8. 82m 41sExpanded specs · Lumen 400Expanded technical specsDelivery 94%
  9. 3m 01sLeft the store

Final guess

Delivery94%
Fit
<1%
Suitability
3%
Durability
<1%
Value
3%
Delivery
94%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.