Synthetic data
All sessions

s-0745

Simulated shopper

Oct 31, 2026, 5:55 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 00sAdded to cart · Cairn LowAdded to cartChoice 31%
  3. 31m 11sViewed cartViewed cart (saw shipping cost)Value 49%
  4. 41m 20sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  5. 51m 50sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  6. 61m 58sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  7. 72m 34sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 51sSorted: price ascSorted by lowest priceValue >99%
  9. 93m 09sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 19sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 52sOpened reviews · Cairn MidOpened reviewsValue >99%
  12. 124m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 31sOpened reviews · Cairn MidOpened reviewsValue >99%
  14. 144m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 4m 43sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.