Synthetic data
All sessions

s-0747

Simulated shopper

Oct 31, 2026, 10:01 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 08sViewed Squall 2.5LViewed a product pageNo clear doubt 50%
  3. 31m 26sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 49%
  4. 41m 56sSize guide · Squall 2.5LOpened the size guideNo clear doubt 56%
  5. 52m 26sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 73%
  6. 62m 53sViewed Lumen 400Viewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice 68%
  7. 3m 14sLeft the store

Final guess

Choice68%
Fit
1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
68%
No clear doubt
30%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.