Synthetic data
All sessions

s-0749

Simulated shopper

Oct 26, 2026, 12:06 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 22 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn LowViewed a product pageChoice 31%
  2. 220sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 326sAdded to cart · Cairn MidAdded to cartChoice 74%
  4. 447sViewed cartViewed cart (saw shipping cost)Choice 48%
  5. 554sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 97%
  6. 61m 30sExpanded shipping · Cairn MidExpanded shipping infoValue 87%
  7. 72m 03sAdded to cart · Cairn MidAdded to cartValue 87%
  8. 82m 22sViewed cartViewed cart (saw shipping cost)Value 92%
  9. 92m 43sPromo field focusedClicked into the promo-code fieldValue 99%
  10. 103m 19sAdded to cart · Cairn MidAdded to cartValue 99%
  11. 113m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 20sRemoved from cart · Cairn MidRemoved from cartValue >99%
  13. 134m 56sOpened comparisonOpened the comparisonValue >99%
  14. 145m 01sAdded to cart · Cairn MidAdded to cartValue >99%
  15. 155m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 45sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 176m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 196m 59sImage 1 · Cairn MidViewed a product imageValue >99%
  20. 207m 25sImage 2 · Cairn MidViewed a product imageValue >99%
  21. 217m 56sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  22. 8m 16sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×54.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.