Synthetic data
All sessions

s-0750

Simulated shopper

Oct 25, 2026, 3:21 PM UTC · mobile · organic · Talus Trail Runner · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 04sSize 9 · Talus TrailSelected a sizeFit 55%
  3. 31m 28sExpanded shipping · Talus TrailExpanded shipping infoDelivery 33%
  4. 41m 51sOpened reviews · Talus TrailOpened reviewsFit 48%
  5. 52m 08sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 85%
  6. 62m 32sImage 1 · Talus TrailViewed a product imageSuitability 87%
  7. 72m 45sOpened reviews · Talus TrailOpened reviewsSuitability 91%
  8. 83m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 41sSize guide · Talus TrailOpened the size guideSuitability 98%
  10. 103m 59sExpanded materials · Talus TrailExpanded materialsSuitability 99%
  11. 114m 32sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 124m 35sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  13. 135m 08sViewed Merino 200Viewed a product pageSuitability >99%
  14. 145m 26sOpened reviews · Merino 200Opened reviewsSuitability >99%
  15. 155m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 6m 01sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.