Synthetic data
All sessions

s-0751

Simulated shopper

Oct 20, 2026, 10:28 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 259sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 17sExpanded returns · Kettle TiExpanded returns policyNo clear doubt 55%
  4. 41m 30sOpened reviews · Kettle TiOpened reviewsNo clear doubt 31%
  5. 52m 09sReviews filtered: valueFiltered reviews by valueDelivery 30%
  6. 62m 46sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 83%
  7. 73m 01sExpanded warranty · Kettle TiExpanded warrantyDelivery 57%
  8. 83m 41sViewed Squall 2.5LViewed a product pageDelivery 52%
  9. 93m 54sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 53%
  10. 4m 02sLeft the store

Final guess

No clear doubt53%
Fit
<1%
Suitability
1%
Durability
15%
Value
<1%
Delivery
31%
Choice
<1%
No clear doubt
53%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.