Synthetic data
All sessions

s-0752

Simulated shopper

Oct 25, 2026, 3:32 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 357sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 05sImage 1 · Cairn MidViewed a product imageFit 34%
  5. 51m 09sOpened reviews · Cairn MidOpened reviewsFit 46%
  6. 61m 26sReviews filtered: valueFiltered reviews by valueValue 60%
  7. 1m 37sLeft the store

Final guess

Value60%
Fit
16%
Suitability
8%
Durability
7%
Value
60%
Delivery
3%
Choice
1%
No clear doubt
6%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.